Brand Terrorism - a Powerful Corporate Responsibility Research Proposal

Brand Terrorism - a Powerful Corporate Responsibility - Research Proposal Example Most companies are carrying out eco-promising activities on websites, advertisements, and on the products themselves. These eco-promises can focus a particular issue such as organic or focus on the inputs’ characteristics such as chemical-free.The proliferation of both eco-labels and environmental claims cause confusion to many customers. This confusion creates uncertainty to customers about the claims to trust and when deciding the best way of making environmentally friendly purchases (Blowfield and Murray 2011, p. 56). Â  Currently, many companies, spotting this issue are working together with governmental and non-governmental organizations (NGOs) to ensure that business organizations use convincingly and honest labeling, and eco-promising principle. It is my hope that this report provides an essential and useful basis that will help end this brand terrorism issue. The report also concludes with some recommendations that companies and consumers must follow and practices in order to get rid of this on-going collaboration and dialogue.The issue of brand terrorism/greenwashing has risen dramatically in recent years. The accelerating number of bolds’ commitments in high-profile organizations evidence this. Greenwashing refers to the practices carried out by many companies to make misleading or unsubstantiated environmental claims to benefit their products, services, or technology. Â  Greenwashing tends to make an organization a more environmentally friendly more than really it does. Companies also use this practice to create a difference between its products and those of its competitors by promising that their products and services have a more efficient power use or are cost-effective. The organization should value the significance of the brand.This has highly increased the need to communicate about the environmental attributes to customers concerning the products and services they purchase. This drive involves claims to improve environmental cred entials. Many companies are currently trying to improve product sourcing in relation to fish and forest, and cleaner production processes as well as the use of low harmful chemicals. In addition, most companies are taking steps to decrease the environmental footprint.