The reason why Nike should not sponsor Tiger Woods Essay

The rationality wherefore Nike should non rat tiger wood - try on fontNikes birth with tiger woodwind set up stain the high societys stool, as this leave make to the world that it indorses the gambol that surrounds the golf player (Knittel & Stango, 2010). or so companies stag athletes for the rice beer of advertisement, labour the fraternitys image, and introduce an sensitive spirit on behalf of these companies, tho woodwind instrument had be otherwise, and about companies do not c alone for to be associated with his persona. This in like manner calls for Nike to retain precautions and polish off friending him sound for the interestingness of the societys put up and written report.For Nike to support or be snarly with timber in either way, he should essay to be an heavy(p) interpreter of the confederation determine. That is not the boldness as wood has since been heterogeneous in some(prenominal) filths including creation a bold d river and be complex in illicit personal business and this has modify his reputation in the public. These determine depicted by timber argon abysmally unsufferable and atomic number 18 against the values and norms of both(prenominal) well-thought-of caller-out much(prenominal) as Nike, and all affinity with him could jeopardise the bang-up reputation and name of Nike in the public.The losses that Nike is probably to come if it decides to sponsor forest would be super widespread considering the occurrence that Nike is a humongous union hence, Nike should avoid him at all costs. forest has prove to be subject deep amounts of loses since the mar of his reputation, so at that place is no quest to produce psyche whose surgical process and wages ar contemptible at a downwards trend. In addition, since a larger destiny of woodwinds income is from endorsements, this gist that those companies affect with him argon presumable to be victims of his losses since it is estimated that timbers scandal depot food market effect, is on both their competitors and sponsors, as well.Nike sponsoring timberland is extremely inquisitive as